Big Solutions for Small Businesses: 5 Ways Mobile Helps SMBs
If you own a small business and have any interest in technology or innovation—and even if you don’t—there’s a good chance that by now you’ve heard the mantra that small businesses and mobile apps are a...
View ArticleAll You Need to Know to Make Your App a Success
It sounds obvious, but you’d be amazed how often it gets forgotten: An app can only be as successful as its users make it. Time after time, the Como Publisher Success team sees that a winning app...
View ArticleTop 5 Behind-the-Scenes Tech Talents
Over the past decade, tech geeks have slowly and surprisingly emerged as the new rock stars of American culture. We’re now living in an age in which every tech company needs a front man or woman: the...
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Lessons Learned: 3 Businesses’ Exciting Eco-Friendly Initiatives
Let’s face it: In this day and age, businesses are no longer able to play the “ignorance is bliss” card when it comes to the topic of climate change. Over the past decade, many have stepped up their...
View ArticleHow The Google I/O Will Affect Your Business
Even as millions around the world remain glued to the World Cup on their screens this week, it’s important to take note of other major tech news that’s about to affect our screens. In case you missed...
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3 Resources for Mobile Design Inspiration
Designing for mobile takes a special touch. With so much less room to work with, every pixel counts. So where should you look for resources? We asked three experts to tell us which sites and apps they...
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Yes, Twitter Can Grow Your Business
As a business owner, you undoubtedly hear a lot about Twitter and may wonder if it’s relevant for you. Can 140 characters really impact your business? The answer is yes. Twitter is a powerful tool that...
View Article5 Myths that Hold a Business Back From Getting an App
We may not be experiencing a “mobile app crisis.” But there’s no doubt that among small businesses, there’s a serious mobile app deficit out there. While no one has done an exhaustive survey—small...
View Article6 Reasons a Booking App Is Essential for Your Business
A relationship isn’t just a one-way broadcast (if it is, those are good grounds for a breakup). A relationship, by definition, is a two-way interaction. Any strong relationship begins with both sides...
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4 Ways to Get Your App on the Path to Success: A Case Study
One of the best ways for small businesses to learn how mobile can increase their success is by example. With that in mind, here is a story about a New Hampshire sports club that transformed both itself...
View ArticleMobile Business Is Booming — Miss it and Miss Out!
For anyone still dubious about mixing mobile with business, it’s time to get used to the new reality: Mobile is no longer the future. It’s the present. Everywhere you look, the signs point to more and...
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Must-Have Tools to Monitor Your Business’ Online Reputation
As a savvy business owner, you’ve invested in creating a business presence, or brand, that is conducive to customer loyalty. You took great pains in determining your business values, slogan, colors,...
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Making Your App an Extension of Your Business
Many small businesses understand the importance of investing resources in branding. They know to express their business values in their choice of logo, color palette, fonts, and more. These elements...
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What Your Phone Says About You [Infographic]
We’ve all come to be quite dependent on our smartphones. Nowadays, you’ll be hard-pressed to find anyone who hasn’t formed a special relationship with their smartphone of choice. Whether you have a...
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5 Ways Your Small Business Can Win on Instagram
Apparently, a picture really IS worth a thousand words—or in this case—“likes.” The picture-based social platform Instagram is fast surpassing other more established social media platforms, such as...
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iPhone 6 Rumors: Everything You Need To Know All In One Place
It’s that time of year again. Apple will most likely be unveiling the iPhone 6 later in 2014, and the collective anticipation has been building up more or less since the release of the iPhone 5s....
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Why Your Restaurant Needs a Tech-Over
A tablet for a waiter? If you think waiters can’t be replaced by technology, ask yourself: When was the last time you got cash from a bank? Or pulled into a gas station and had a cheery fellow in a...
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Not Your Usual Guide to Mobile Etiquette
The world has definitely gone mobile crazy, and we consider that to be a good thing! After all, it allows individuals and small businesses the world over to reach out and engage with people via their...
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Growing Your Business with Google Analytics
Summer vacation is over. To get into the back-to-school spirit, we decided to hold a short lesson on Google Analytics. Here you’ll find some basics of analytic tool that every small business needs to...
View ArticleSo You Built an Android App… Now What?! How to Ace Google’s App Store
What’s that? You say you’ve developed a wicked app that could change the world? Good for you. But there are over 1.3 million apps available on Google Play. That means that no matter how awesome your...
View Article3 Tech Trends Every Successful Business Already Knows About
Implementation of mobile trends is increasingly becoming a key factor in a business’s success, and it’s not just the corporate giants that have to keep up. Even if you’re a small-to-midsize business...
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How to Get 54% More Leads Without Spending a Fortune
Fast fact: Practicing inbound marketing results in 54% more leads than outbound marketing, according to HubSpot. But what exactly is inbound marketing, and how does it differ from the way most small...
View Article5 App Stores for Reaching More Customers
If you’ve ever downloaded an app to your smartphone or tablet, it’s very likely that you downloaded it from Google or Apple. And why wouldn’t you? Both companies offer great app stores that are easy to...
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10 Facebook Pages Your Business Should Be Following
They’re not just for college students (remember those days?), and they’re not just for fun: For small and midsize businesses (SMBs), Facebook pages can be goldmines of inspiration, fresh ideas, and...
View Article6 Ways to Boost Your Downloads in the Apple App Store
Everybody knows the cool kids love Apple (or, at least, the kids who think they’re cool). Apple users play a pivotal role in moving the cultural needle, and it’s important to keep this in mind when...
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